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Banque Misr Organizes an Educational and Athletic Event, with the Participation of 200 Female University Students in Celebration of International Women’s Day and Promoting Financial Inclusion

Apr 07, 2021 12:00 AM

Owing to its continuous support of state efforts for achieving financial inclusion and in line with the vision of Egypt 2030 for sustainable development, Banque Misr organized an educational and athletic event at Talaat Harb Club on 30th and 31st March on the occasion of International Women’s Day and the “Arab Financial Inclusion Day”, under the auspices of the Central Bank of Egypt. The function was attended by 200 female university students from various governorates, in addition to a large number of female Bank employees. The celebration included a seminar on financial inclusion and the financial services offered by Banque Misr, delivering pre-paid “Meeza” cards and operating the electronic BM Wallet; as well as a yoga session, a marathon and giving away in-kind gifts to participants.


Dr. Suzan Hamdy – Head of Financial Inclusion and Business Development at Banque Misr – had welcomed the students and encouraged them to persevere, learn and enhance their skills in order to excel in their future careers. This comes in light of Banque Misr’s pioneering role in educating university and school students on financial inclusion, in collaboration with the Egyptian Banking Institute, as well as introducing its various banking products and services; while assisting them in managing their financial matters effectively.


Worth noting is that the Bank has keenly participated in all campaigns and initiatives launched by the CBE – top of which is the support for financial inclusion and women – by offering various financial services and endorsing MSME entrepreneurs, in order to drive the national economy and improve the living standards of individuals. It is also one of the first banks to have contributed to financial inclusion and education, since the program’s launch in Egypt in 2014, under the auspices of the CBE.


Banque Misr delivered various financial products and services through free offers and privileges on the occasion of International Women’s Day and the Arab Financial Inclusion Day; such as opening accounts for new customers on a free-of-charge basis and without minimum limits, issuing Meeza or classic debit cards for free and the addition of a one-month welcome credit to new BM Wallet customers.


The Bank had celebrated 20 successful women the previous March, who are considered among the most influential in various fields, in a celebration hosted by Businesswomen Egypt 21. Banque Misr is also celebrating women especially and exclusively by offering numerous promotional privileges and offers; such as exemption from the charges of the pre-paid TEENS card for those under 16 years old, opening accounts on a free-of-charge-basis without a guardian’s approval, issuing a BM Card for free to customers ranging in age from 16 – 21 years and opening accounts and issuing free GO Cards for customers from 21 to 30 years of age. These cards are considered a part of the youth program, which carries numerous offers and discounts at various outlets throughout the duration of the campaign. This is in addition to exemption from credit card issuance fees during the month of March, in addition to the presence of Bank employees at its branches located throughout the Republic; such as at universities, schools, sports clubs, youth centers, commercial malls and other destinations in order to provision the Bank’s products and services and open customer accounts.


Banque Misr consistently supports state efforts towards financial inclusion, by partaking in numerous initiatives and protocols that serve members of the community. The Bank also spreads awareness of financial inclusion, financial education and knowledge of banking products and services to university and school students. This is while adopting various financial inclusion and education programs; such as supporting SMEs via the “Nilepreneurs” initiative under the auspices of the CBE, which aims to assist young entrepreneurs and encourage start-ups in various economic sectors.