Banque Misr and Etisalat, through e&E in Egypt, have announced the launch of SuperPay, an electronic payment technology. Public-private partnerships are crucial factors that boost the financial technology industry, foster innovation, stimulate economic growth, and contribute to achieving financial inclusion, aligning with the goals of the state's efforts.
The company's objective is to provide innovative and advanced financial solutions for businesses, individuals, and stores, creating a comprehensive system that caters to all their needs. SuperPay services enable payment acceptance at various merchants, both online and in physical stores. These payments can be made using bank cards, e-wallets, multiple payment methods through SuperPay's POS terminals, and other solutions and services. Additionally, SuperPay offers bill payment services for telecommunications, utilities, education, donations, games, and more. This marks the beginning of SuperPay's journey, where the company plans to introduce innovative products and services to enhance the electronic payment experience.
This initiative is part of Banque Misr and Etisalat Mena's commitment to delivering integrated technological services to customers and supporting the development of the communities in which they operate through strategic partnerships. They aim to provide advanced technological solutions for digitizing financial services, with the goal of enhancing people's lives and contributing to greater financial inclusion in Egypt.
Mr. Akef El-Maghraby, Vice Chairman of Banque Misr, expressed his satisfaction with the collaboration with Etisalat Misr from &e to launch SuperPay for electronic payment technology. This aligns with the Egyptian government's priorities in supporting digital transformation and innovation in line with Egypt's Vision 2030. It is also a part of Banque Misr's strategy to strengthen the financial services system and support the digital payments sector. The introduction of digital transformation elements in the banking system will further enhance the provision of banking and financial services, supporting economic and financial development, and contributing to financial inclusion efforts.
Mr. El-Maghraby emphasized their dedication to providing innovative digital solutions to their customers and supporting the state's efforts in achieving financial inclusion and transitioning towards a cashless society. He sees this cooperation as a new step in supporting the digital transformation agenda in Egypt.
Eng. Hazem Metwally, CEO of Etisalat M&E in Egypt, expressed his happiness with the launch of SuperPay in partnership with Banque Misr and Etisalat by e&E in Egypt. He mentioned that this project is in line with e&'s vision to transform into a technology company providing digital services, including expanding financial solutions for corporate and individual customers. Etisalat is one of the first companies in the Egyptian market to offer an integrated model for technology, communication services, and financial services with innovative solutions.
Mr. Tarek Nagy, CEO of SuperPay, noted that the partnership between Etisalat and e&E in Egypt, along with Banque Misr, strengthens the digital financial solutions sector in the country. The combination of Etisalat's technology expertise and Banque Misr's strength in the banking sector is a significant step in providing advanced and secure financial solutions to users. SuperPay is proud to offer a secure environment that protects financial transactions and customer data. This cooperation is an essential pillar in developing Egypt's financial infrastructure and delivering reliable and secure financial services for all.
Banque Misr is committed to partnering and initiating services that encourage the use of various electronic payment options. These efforts aim to meet the diverse needs of society and promote the shift from cash to a cashless society. Achieving this goal requires the joint efforts of various partners and incentives to encourage users to adopt electronic payment systems. Banque Misr is dedicated to using all available technological means to support digital transformation in Egypt and enhance financial inclusion efforts.
