Banque Misr recently signed Cooperation Protocol with Cisco, the world's leading company in the field of networking, cooperation and cybersecurity. The Protocol was signed by Mr. Mohamed El Etreby - Chairman of Banque Misr, and Mr. Ayman El Gohary - General Manager of "Cisco" in Egypt, North Africa and the Levant, in the presence of Mr. Akef El-Maghraby - Vice Chairman of Banque Misr, Mr. Hossam Abdel Wahab - Vice Chairman of Banque Misr, and a distinguished group of the Bank's and the Company leaders. This Cooperation aims at matching the digital services of the Internet and mobile banking with the needs of people with special capabilities "People with Disabilities", by utilizing Cisco's technical expertise in digital banking services, allowing people with disabilities to use such services in a way that suits their different needs to ensure a smooth banking experience across various platforms. Such updates will allow the use of smart phone technologies to support people with disabilities, such as the ability to use a screen reader for all online services and mobile banking, which serves people with visual impairments, and the possibility of enlarging the screen to serve the visually impaired and improve Customer experience in general.
Signing this Protocol is within the framework of Banque Misr’s keenness to overcome all difficulties that customers with distinguished capabilities may face and provide them with a distinct banking experience as they are an integral part of society. This Protocol is in line with the State’s efforts to improve the level of all services provided to this category of service sectors in Egypt and strive to integrate them into society, within the framework of the "Cisco" Program to accelerate the digital transformation process in Egypt, and support the digital transformation endeavors of Banque Misr.
Upon signing this Protocol, Mr. Mohamed El Etreby - Chairman of Banque Misr stated that this cooperation is considered a step on the way to the digital transformation agenda of Banque Misr to support the digital transformation system, provide sustainable digital solutions, and maximize the use of information technology in improving the quality of services provided to customers according to their needs and requirements. This cooperation is also considered an affirmation of our continuous commitment to providing our customers with a banking experience that includes everyone without exception, especially customers with disabilities as an integral part of society. This is in line with the State’s direction and the Central Bank of Egypt’s initiative to empower people with disabilities and enhance their community participation to make them active people in society and to overcome the difficulties that they may face. Accordingly, this will support the State's efforts to achieve financial inclusion.
On his part, Ayman El Gohary, General Manager of Cisco in Egypt, North Africa and the Levant, said: “The technological development witnessed by the world today provides us with great opportunities to integrate, support and empower individuals of different capabilities and needs. In Cisco, we believe that making the most of the opportunities and capabilities provided by modern technological innovations are achieved only when all customers, without exception, have access to the services provided by each company. This cooperation with Banque Misr, specifically within the banking sector, enables us to achieve Cisco's ultimate goal, which is to build an inclusive future for all.” Since Cisco launched the program to accelerate the digital transformation process in Egypt, the company has successfully implemented several digital transformation projects that focus on talent development, smart cities, sustainability, cybersecurity, upgrading digital services provided to citizens, and enhancing digital inclusion within the health care, education and banking services sectors in 48 countries around the world.
Eng. Ahmed Effat Abdel Hadi, Co-Founder and Head of the Accessibility and Digital Inclusion Department at Access All for Digital Solutions; the technical partner of Cisco's global initiative, is pleased to implement the digital transformation strategy by providing digital content that can be used by different parties, regardless of their physical, sensory or mental capabilities, which helps to integrate customers with disabilities and users of assistive technologies to use the digital products and services provided by Banque Misr to its customers in accordance with their needs and uses.
Banque Misr is always striving to support digital transformation efforts by providing electronic solutions to facilitate customers, thus contributing more to the provision of banking and financial services in an easy and advanced manner. The Bank also works to enhance the excellence of its services, maintain its long-term success and actively participate in services that meet the needs of its customers. Whereas, the Bank's business values and strategies always reflect the Bank's commitment to sustainable development and prosperity for Egypt.