As part of its ongoing leadership in digital transformation and its commitment to strengthening customer engagement, Banque Misr has been awarded the Golden Award by YouTube, a Google platform, after its official channel surpassed the one-million-subscriber milestone. The bank’s YouTube community has now grown to over two million subscribers, with total views exceeding 800 million, underscoring the strength of its content and its ability to connect with diverse audiences.

Banque Misr continues to lead Egypt’s digital landscape, affirming its position as the bank with the largest follower base and the highest engagement rates across social media platforms. This achievement reflects the bank’s strong digital presence and its success in building effective and sustainable communication channels with the public.

This sustained growth underscores the success of Banque Misr’s strategy, which leverages digital platforms to promote financial inclusion, promote banking awareness, and showcase the bank’s products and services. These efforts contribute to enhancing the customer experience and strengthening engagement, while supporting the bank’s vision of reaching all segments of society through widely used digital platforms and educational financial content.

This achievement also builds on Banque Misr’s previous milestones on YouTube, being the first bank in Egypt to receive the YouTube Silver Award after surpassing 100,000 subscribers—an early testament to its pioneering use of digital channels as a powerful tool for community engagement.

Banque Misr stated that this milestone reflects its ongoing commitment to strengthening its digital presence and enhancing communication with its audience. It reinforces the bank’s position as the most influential and most engaged financial institution on digital platforms, embodying its vision of delivering innovative, customer-centric banking content, that supports its national role in advancing financial inclusion and sustainable development.